VolariLeads
Pricing

Pay per lead. No subscription.

No setup costs, no minimum purchase. You see the price of every lead before you claim it.

Pricing model

Fully transparent. No hassle.

Pay per lead.

See the price before you claim. No setup, no minimum purchase, no surprises.

72-hour guarantee.

Lead doesn't qualify? Report it within 72 hours. Approved rejections are credited in full.

Pricing breakdown

This determines the price of a lead.

Four factors determine the price. All of them are visible before you claim.

Demand for leads.

The higher the demand for leads in a specific sector or niche, the higher the price.

Exclusive or shared.

Exclusive leads cost more. Shared leads go to a small group of buyers, and the more buyers, the lower the price.

Lead score.

Higher-scoring leads cost more. The score is visible before you claim, so the trade-off is yours.

How fresh the lead is.

Leads are most valuable in the first hours after submission. Pricing reflects that, and drops over time.

Guarantee

Bad lead? 72 hours to report it.

From delivery you have 72 hours to reject any lead that falls short. Approved rejections are credited at the full purchase price and applied to your next buy. Six named grounds, no negotiation.

Invalid contact

Email bounces or the phone number isn't real.

Outside your service area

Postcode falls outside the regions you've subscribed to.

Wrong service

The customer asked for something other than what you sell.

Duplicate

Same person matched a lead you already bought in the last 90 days.

Underage or ineligible

The customer is too young or otherwise not in a position to contract.

Material quality issue

Something else we should have caught before listing the lead.

Frequently asked questions

Questions about pricing.

What does a lead cost on VolariLeads?
The price is per lead with a transparent breakdown. The amount depends on demand in the sector or niche, exclusivity (exclusive or shared), the lead score (0 to 100) and how fresh the lead is. You see the exact price on the marketplace before you claim. No subscription, no setup costs, no minimum purchase.
When can I reject a lead for credit?
Within 72 hours of delivery, on one of six fixed grounds: invalid contact details, outside your service area, wrong service requested, same person as a lead you purchased in the past 90 days, under age, or a material quality issue we should have caught. Approved rejections are fully refunded as credit and automatically offset against your next purchase.
What is the difference between exclusive and shared leads?
For the first 24 hours after verification every lead is exclusively available: one buyer, no competition. After that the same lead can also be purchased shared by up to three buyers, at a lower price per lead. You always see whether a lead is available exclusively or shared before you claim. As long as nobody has bought it shared, you can still claim it exclusively.
How is the lead score built up?
Up to 70 points come from the lead's answers on the lead-generation form; each question has a per-campaign weight. Up to 30 points come from verification: email reachability, phone reachability, identity, postcode match, and behavioural signals. Together they form one transparent 0 to 100 score. The full breakdown, meaning which answers and which verification results contributed, is visible before you claim.
Are there discounts for larger volumes?
There are currently no promotions for bundles or discounts. Each lead is individually priced based on the four factors, transparent and equal for all buyers.
Does my credit expire if I do not use it?
No, credit from rejected leads does not expire. It is automatically offset against your next lead purchase. Promotional credit can have an end date; if so, it's shown alongside the credit.

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